June 21, 2009

QR Senbei

Here is a great example of Japanese technology's bleeding edge catching up with the ancient traditions, or perhaps vice versa. These delicious senbei crackers, individually wrapped of course, had designs printed on them in (hopefully) edible inks. They were all traditional icons like a spinning top toy for children, a "shi-shi" (lion-god) costume and so on. The one that grabbed our attention was the QR code printed directly on the cracker. You capture it with your cell phone and it takes you to a website (for mobile phones only) with promotions or other information. If you are interested, the link is http://m.daimaru.co.jp. The "m" is for "mobile" and means the page won't display on a regular computer.
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